JOEFRESHGOODS BEAUTY SUPPLY™ POPUP SHOP

Written By: Alec Baumrind (@alecbaumrind)

This past week, JoeFreshgoods (@JoeFreshgoods) definitely set the bar high after he linked up with Congruent Space (@congruentspace) for a weeklong interactive pop-up shop. 

Dubbed the "Beauty Supply™", Joe wanted to model this installation around a staple from his childhood, beauty supply stores. This pop up shop featured some of his classic t-shirts, some crazy hoodies made from towels along with some exclusive pop-up merch. If you missed out on stopping by there will be clothes from the shop available for purchase on the website next week. ​