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Written by: Brandon Brown  The ever so buzzing Lyrical Lemonade have premiered their official drink.
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Written by: Brandon Brown  Fall may be knocking on our doorstep but Japanese streetwear brand BAPE just released a summer collection.
Written by: Prime Fortune Staff  Carmelo Anthony has been traded to the Chicago Bulls, and reportedly Carmelo won't be playing a single game for the Bulls as they will either trade or waive him before the NBA's February 7th trade deadline.
CHICAGO-BASED CLOTHING LINE "UPNORTH" RELEASE NEW EMBROIDERED HOODIES JUST IN TIME FOR THE FALL10/26/2018
Written by: PrimeFortune Staff
Chicago-based clothing UpNorth has quickly established themselves as a prominent DIY brand throughout the past year. With consistent releases and branding, they have come correct every time. Now that fall has arrived, it was time for a new drop from them. Recently, UpNorth released a new embroidered hoodie that will compliment any fit.
Written by: Prime Fortune Staff
This year NBA 2K is celebrating their 20th anniversary, and with it releasing on September 9th, the company has unveiled the official soundtrack for the game. The track-list features Chicago's Supa Bwe song "Up Right Now" amongst many more bangers that all contributed for a pretty solid soundtrack.
Written by: Alec Baumrind (@alecbaumrind)  Kuya Kevin, the mastermind behind the brand Must Be Nice, has dropped off his latest collection from the brand for Spring 2018. This collection is full of heat so keep reading to learn more about what Must Be Nice has to offer for Spring 2018.
CAN I GET A WITNESS (FOR HB4469)? BECOME A PROPONENT TODAY IN 30 SECONDS AND HELP YOUR COMMUNITY!4/7/2018 Written by: Alec Baumrind (@alecbaumrind)  Help Prime Fortune and Chicago Votes pass HB4469 to get voter registration access to Cook County jails. Over the past year, Chicago Votes has worked very hard to get many of incarcerated community members access to voting ballots and voters education. Keep reading to find out how you can help!
Written by: Howard Griffith  Recent research has shown cannabis can help curb alcoholism and cocaine addictions. The Daily Mail reports researchers gave rats cannabidiol, also known as CBD. CBD is a cannabis compound, similar to THC, which provides the benefits of medical marijuana without the psychedelic head high. Other benefits of CBD, include relief for chronic pain, acne, and cancer-related symptoms. It can also be used to treat diabetes, neurological conditions, and heart problems.
Written by: Amari Smith In the midst of Chicago media spotlight, one Chicago company has managed to merge tech start up space with arts and entertainment in a unique way. Never before have we had seamless access to our favorite artists and entertainers to be able to have them see us through our infinite life moments.
Written by: Brandon Brown  Virgil Abloh’s ever so booming clothing company Off-White™ releases a more affordable line “For All.”
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