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LIFESTYLE

CHICAGO LEGEND LUPE FIASCO SET TO PERFORM AT THE BEARS-BILLS GAME SUNDAY

12/22/2022

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Now this is dope. 

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THE ADVENTURES OF COWBOY BODHI (LONE STAR MERCH)

11/19/2020

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​On his journey through the Wild Wild West Bodhi has acquired some valuable pieces of clothing he is willing to share with his fellow guys and gals.

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JUGRNAUT AND THANKFUL FOR CHICAGO RELEASE "THANKFUL" SHIRTS TO FUND THE PEOPLE'S FREE FOOD PROGRAM

9/15/2020

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Written by: Prime Fortune Staff
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Our friends at Thankful For Chicago have been feeding the city all summer with The People's Free Food Program, which they launched after CPS stopped serving food to students at the end of May. Now, they've partnered up with Jugrnaut  on "THANKFUL" shirts, with 100 percent of the proceeds going to Thankful For Chicago as it seeks to launch a free community restaurant on the West Side. 

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THE TRUTH ABOUT MARRIAGE (INTERVIEW WITH ROGER NYGARD)

3/17/2020

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Happy Tuesday everybody, I know love was just in the air with the Valentine’s Day romance, but with things resettling, I got the chance to hear some truths about love. Roger Nygard is an investigative journalist turned author and producer with his project The Truth About Marriage and I got the opportunity to talk to him about just that. Enjoy our interview for your reading pleasure below, and be sure to check out the film at TheTruthAboutMarriage.com

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LYRICAL LEMONADE PREMIERES THEIR OFFICIAL DRINK ONLINE

7/30/2019

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Written by: Brandon Brown
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The ever so buzzing Lyrical Lemonade have premiered their official drink.

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BAPE DELIVERS ABC CAMO SUMMER 2019 COLLECTION

7/30/2019

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Written by: Brandon Brown
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Fall may be knocking on our doorstep but Japanese streetwear brand BAPE just released a summer collection.

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HOUSTON ROCKETS TRADE CARMELO ANTHONY TO THE CHICAGO BULLS

1/21/2019

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Written by: Prime Fortune Staff
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Carmelo Anthony has been traded to the Chicago Bulls, and reportedly Carmelo won't be playing a single game for the Bulls as they will either trade or waive him before the NBA's February 7th trade deadline.

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CHICAGO-BASED CLOTHING LINE "UPNORTH" RELEASE NEW EMBROIDERED HOODIES JUST IN TIME FOR THE FALL

10/26/2018

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Written by: PrimeFortune Staff
Chicago-based clothing UpNorth has quickly established themselves as a prominent DIY brand throughout the past year. With consistent releases and branding, they have come correct every time. Now that fall has arrived, it was time for a new drop from them. Recently, UpNorth released a new embroidered hoodie that will compliment any fit.

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SUPA BWE & XAVIER OMAR'S TRACK "UP RIGHT NOW" FEATURED ON 'NBA 2K19' SOUNDTRACK

8/23/2018

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Written by: Prime Fortune Staff
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This year NBA 2K is celebrating their 20th anniversary, and with it releasing on September 9th, the company has unveiled the official soundtrack for the game. The track-list features Chicago's Supa Bwe song "Up Right Now" amongst many more bangers that all contributed for a pretty solid soundtrack. ​

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MUST BE NICE DROPS SPRING '18 COLLECTION

4/15/2018

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Written by: Alec Baumrind (@alecbaumrind)
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Kuya Kevin, the mastermind behind the brand Must Be Nice, has dropped off his latest collection from the brand for Spring 2018.  This collection is full of heat so keep reading to learn more about what Must Be Nice has to offer for Spring 2018. 

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