Written by: PrimeFortune Staff

Chicago-based clothing UpNorth has quickly established themselves as a prominent DIY brand throughout the past year. With consistent releases and branding, they have come correct every time. Now that fall has arrived, it was time for a new drop from them. Recently, UpNorth released a new embroidered hoodie that will compliment any fit.

Written by: Prime Fortune Staff

This year NBA 2K is celebrating their 20th anniversary, and with it releasing on September 9th, the company has unveiled the official soundtrack for the game. The track-list features Chicago's Supa Bwe song "Up Right Now" amongst many more bangers that all contributed for a pretty solid soundtrack. ​

Written by: Alec Baumrind (@alecbaumrind)

Kuya Kevin, the mastermind behind the brand Must Be Nice, has dropped off his latest collection from the brand for Spring 2018.  This collection is full of heat so keep reading to learn more about what Must Be Nice has to offer for Spring 2018. 

Written by: Alec Baumrind (@alecbaumrind)

Help Prime Fortune and Chicago Votes pass HB4469 to get voter registration access to Cook County jails. Over the past year, Chicago Votes has worked very hard to get many of incarcerated community members access to voting ballots and voters education. Keep reading to find out how you can help!

Written by: Howard Griffith 

Recent research has shown cannabis can help curb alcoholism and cocaine addictions. The Daily Mail reports researchers gave rats cannabidiol, also known as CBD. CBD is a cannabis compound, similar to THC, which provides the benefits of medical marijuana without the psychedelic head high. Other benefits of CBD, include relief for chronic pain, acne, and cancer-related symptoms. It can also be used to treat diabetes, neurological conditions, and heart problems. ​

Written by: Amari Smith 

Written by: Brandon Brown

Virgil Abloh’s ever so booming clothing company Off-White™ releases a more affordable line “For All.”

Written by: Brandon Brown

The Nintendo Switch was definitely one of 2017’s hot topics due to it’s portable home gaming features.

Written by: Kemdah Stroud (@chiefsaveahoe)

Today, we're premiering the first two episodes of Peeled Back: a web series created to bridge the gap between musicians and dancers in Chicago. 

Written by: Jax Willis (@TrafficWillis)

  Michael Dapaah, the mastermind behind Big Shaq AKA Roadman Shaq AKA "THE TING GOES SKRRRAHH, PAP, PAP, KA-KA-KA" is here on our universal feeds to stay. The twenty-six-year-old London native has been grinding out a campaign of original characters (one of them being Big Shaq), in a Youtube mockumentary series known as #SWIL. After the first season gained traction on the UK airwaves, Dapaah linked up with Charlie Sloth, the mainstay British- radio host best known for executing the well-known “Fire In The Booth” freestyles.