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Written by: Joseph Woltke Chicago native, Stanley R, better known as Stan, or DJ Stain recently dropped his first collection under Well Off Co. The collection features several short and long sleeve tees, ranging from basic concept featuring “Well Off” in cursive across the chest, to other concepts like “BLACKGOODS” and “Foe4Foe”.
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Written by: Joseph Woltke Following a successful release of a PrimeKnit model of the Stan Smiths, Adidas has decided to go even further and feature a full on mesh upper on the classic silhouette.
Written by: Joseph Woltke Puma and Pink Dolphin recently collabed for a Summer Collection, featuring all types of summer garments.
 Budweiser is officially renaming their beer for the summertime. For the warm season the beer will be called "America" rather then "Budweiser".
 Kanye West, who has been making waves aside from music with his growing Adidas Yeezy Boots definitely just expanded who they may appeal to. With everyone trying to get their hand on a pair of the boots, could you imagine the hype for an infant collection of the shoe?
Written by: Joseph Woltke  Anti Social Club recently announced that it will be holding it’s first exhibition this week. The gallery is titled “SELF DOUBTS” playing off of the brand’s self dejected concept. The exhibition will take place in Downtown LA, bringing the Club Founder, Neek’s thoughts to life. Word is limited edition merch will be released as well.
Written by: Joseph Woltke Drake and Jordan Brand recently collabed on yet another silhouette, this time using the classic Retro 6 model. OVO and Jordan Brand continued their partnering by providing the public with visuals of a clean all white Retro 6 model.
Written by: Joseph Woltke Japan’s own SENSE MAGAZINE has showcased Supreme’s Spring/Summer 2016 collection in their own editorial.
 Kanye West's clothing line Pastelle will make it's official debut next weekend.
The infamous clothing line is reportedly going to be available on Saturday, May 14th. Written by: C.B Minto (@momoneyminto)  The Prime Looks Style Editorial, brings you the latest style tendencies of the young urban menswear aficionado.
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