Written by: Tyler Brown
Jay Z has launched TIDAL to the public with help from business partners, Madonna, Kanye West, Daft Punk, Alicia Keys, J. Cole, Rihanna, Nicki Minaj, Beyonce, Usher & more. He had a press conference today that covered their point of view on music, and how TIDAL will change the way people consume music through high quality audio.
Jay Z talked to Billboard prior to share his thoughts on why he went through with this business venture. He explains that he does not want to compete with other services such as Spotify, or Beats Music, and he wants people to see the true value of music and ensure that artists get the compensation they deserve.
Here's a portion of the interview;
You have a long-standing relationship with Jimmy Iovine. Have you been in contact with him since the news has started trickling out?
Yeah, of course. My thing with Jimmy is, “Listen, Jimmy; you’re Jimmy Iovine, and you’re Apple, and truthfully, you’re great. You guys are going to do great things with Beats, but … you know, I don’t have to lose in order for you guys to win, and let’s just remember that.” Again, I’m not angry. I actually told him, “Yo, you should be helping me. This is for the artist. These are people that you supported your whole life. You know, this is good.”
Musicians have long complained that streaming has rendered music virtually worthless. It doesn’t sound like you’re solely driven by financial reasons, but also by a desire to reset the value proposition of music.
That’s correct, absolutely, and when I spoke to every single person involved that’s what I said. Music is … imagine your life without music. It’s a very valuable part of your life, and like I said, that’s why we got in this business. It seems to be going the other way. People are not respecting the music, and [are] devaluing it and devaluing what it really means. People really feel like music is free, but will pay $6 for water. You can drink water free out of the tap, and it’s good water. But they’re OK paying for it. It’s just the mind-set right now.
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