Written by Maxwell James (@maxwellxjames)
Nike has been experiencing somewhat of a rough patch as of late. Due mainly to the success of long time rivals Adidas, whose recent rebranding scheme and designer collaborations have skyrocketed the company, Nike just hasn't been able to effectively compete.
However, Nike has realized this current trend and is making an effort to reestablish itself in the shoe game. At their 2016 Innovation Summit in New York earlier today, Nike unveiled its innovative self-lacing gym shoe.
Nike calls the technology "adaptive lacing" and will be premiering it on a low top running silhouette called the HyperAdapt 1.0.
Tiffany Beers, a Senior Innovator at Nike explains what the lacing experience itself feels like: "When you step in, your heel will hit a sensor and the system will automatically tighten. Then there are two buttons on the site to tighten and loosen. You can adjust it until it’s perfect."
It appears as if the long awaited lace up Nike's from "Back To The Future" have arrived.
Peep the designs below and let us know if you're feeling them.