Written by: Traffic Willis (@TrafficWillis)
The Fort Worth rapper has been through his share of highs and lows. The highs and lows are a recurring theme that remains unique and relatable to the listener. Spitting poetic inner-thoughts of searching for the unfindable, he contrasts humility with pride in authenticity.
He evolved into a human bullshit detector after years of teased success as a southern rapper but felt incomplete. “Before…I was making shit that sounded like other Texas artists… I was in the studio being that rapper–making music to please the people around me and none of it was real.” Rashad was subconsciously allowing gravitational pull into striving to be the standard of the subculture is what makes an artist identifiable with listeners. Having homies around him trying to push him into that box did not help either. “As high as I thought I was, those people who were with me brought me down back to square one.”
After a tour run with Lil Flip, “[he] came to was willing to lose the exposure,” Rashad did not want to “ride the coattails” of someone else to get on three years prior when he was a nationally touring opener... Between 2016-17, Michael detoxed for a year to ignite the true flame within him as we know today.
“Not trying to win over people that don’t like my style…, cause the minute you try to win someone over you lose yourself. I gotta make some fake shit… Some shit that's not me. I gotta go look at this person who likes Dababy so lemme go back to my studio and make something that sounds like Dababy… Fuck that!"
I’m Sorry I’m Not Sorry: Breaking Down a Rush Hour
I’m Sorry Not I’m Sorry, fuses an inviting delivery and a serial rawness. The perspective of Rashad's musical journey spans across two decades and passes the test of time. This is the second full-length project of the year, following Mixed Emotions, which is a testament to his work rate and consistent growth as he engineers himself and hones his polished sound. Self-reliance plays a big part in the matter of his lyrics, as he searches for answers within himself, knowing he cannot do it alone. With a standout series of singles on beats from Traffic Willis that precede the project, the pair have produced over 100k plays as a duo. Reaping the talent of Chicago on both sides of the beat, M.R. tapped in with the rising queen of the Low-End, SBaby Surreal. Rashad drew in a variety of voices and producers. The visualizer Murder Rate is out now shot by the late BlurryVision Films resting in peace, as his recognition and approach live on forever through his lens.
Expect a new single “Knew Better” with Traffic Willis in the near future.