PFC Featured Artist: Kendrick Lamar

Written by: Tracy Giunta (@tracy_giunta)

In honor of Kendrick Lamar being the musical guest on SNL tonight, PFC has decided to educate all of our followers on what this hop-hop star is all about.

Kendrick Lamar Duckworth was born in Compton, California. His parents were born in Chi-Town.  Kendrick started his career at the age of 16. He is now 27 years old and a member of the West Coast Hip-Hop Supergroup, "Black Hippy." The group is comprised of other up and coming artists such as Schoolboy Q, Jay Rock, and Ab-Soul. Kendrick's 1st release was in 2010 called " Overly Dedicated." His next album was an independent album called, "Section.80. Kendrick's label debut album was " Good Kid, m.A.A.d. City" released on 10/22/12. It received major props. His album was certified Platinum and in 2013 MTV awarded him the No. 1 " Hottest MC in the Game." Recently, Kendrick had 7 grammy nominations at the 56th Annual Grammy Awards. His performance at the Grammy's was flawless. Many believe he was robbed of his Grammy awards to Maklemore. Kendrick released his new song "i" which is being heard everywhere. This artist has a way of delivering his message in a way that has many people pressing repeat on this track. I could listen to any random track and I would be able to immediately identify Kendrick Lamar's vocals. It is not deep but almost raspy and has made me become a huge fan! Don't forget to watch him tonight on SNL. This is only the beginning for this amazing artist.