Written by: Ariel Dervin
In 2012, we were introduced to A$AP Mob, a conglomerate of born-and-bred New Yorkers known for their tight knit conglomerate of well-dressed rappers and creatives. "Designer Boi" delivers NAST an entity of his own, sporting dyed lime-green hair (Dennis Rodman anyone?).
The video, showcasing a plethora of long-legged, brown skin women impatiently waiting for an impromptu casting alludes to NAST's anticipated solo career. He's floated on features and already established himself as a streetwear connoisseur. Earlier this year, Nast collaborated with L.A. based brand Pangea to drop "Please Don't Pet", an interactive pop-up and streetwear capsule in partnership with Deej. The capsule collection launched during Copenhagen Fashion Week and is a prelude to NAST's evolution as a "fashion-rapper".
Brendan Garrett's production allows Deej's vocals to float on the track as they give us a designer lullaby tailored to the videos' immersive casting experience as NAST searches for a woman as flee as him. Could the retro-vintage casting aesthetic be a prelude to a post-modern experimental album from NAST? "Designer Boi" dismisses over-saturated brands-"take off that Supreme tee" as quickly as he dismisses the models who are visibly frustrated by his creative direction. Recently, NAST was seen previewing music with Playboi Carti, another rapper known for his gender-fluid style of dressing and seemingly avant-garde fashion choices. "Designer Boi" gives Nast the stamina to create his own lane as the new frontrunner of fashion-rap as we await his first solo project.