"Breaking the internet isn’t the easiest thing to do, unless you’ve got something to show… or, to play."- ArchDuke
Hailing from the tough streets of Gary, Indiana, the hip hop pair known as ArchDuke could give the Kardashians a run for their money in trying to break the internet. Following their debut project as ArchDuke, Concrete Garden, the pair were ready to release the visuals for one of the singles, “Ama Be Happy”. With zero promotion and only love for music pushing it along the way, Ama Be Happy rapidly took over the internet, catching thousands of views almost overnight.
ArchDuke is comprised of a pair of talented young men, Charity and Jacob, who realized each other’s potential to create music that stands alone by quality. They also drew inspiration from legendary artists, such as Andre 3000 & Lauryn Hill, not only for their musical style, but for the sake of the art of story-telling. ArchDuke set out to create the Concrete Garden project, telling the story of the tough, hardened environment where they come from, and all the beauty that still grows from it. "Ama Be Happy" was the single that aimed to spread that positive outlook into the mindset of the masses — and it did.
After a resounding feedback of gratitude and positive vibes, ArchDuke is now re-releasing the song’s visuals on their official channel as an invitation for a new audience to join their journey. Check out the video and find out the internet is deciding, “Ama Be Happy”...
Written by: Millennium Age