VIDEO: Jinx The Natural- "Preparation" (Shot by: Cole Bennett)

Written by: Kez The Dude (@KezTheDude)

If you are unfamiliar with Jinx The Natural “Preparation” is a perfect video to introduce you to the sights and sounds of this artist.

Jinx is a pivotal part of the ever fashionable trend setting set from Chicago referred to as Higher Learning. The roster runs deep from names Black Ralphy’L to DJ EARNMONEY. The New Deal Crew affiliated team has their thumb placed firm in Chicago culture. The quality of this energizing banger is evident of Jinx and Higher’s potential impact on music as a whole. The passionate, screechy and dark vocal performance will have your face squinched and squeezed. This track is intense and unique from the pizzicato string plucks to the pounding bass and sporadic snares. The overall distorted growly textures offer a stark contrast to the melodies. 

I would also like to take some space in this review to shine some light on Cole Bennett. Mr. Bennett has given so much to the artist from Chicago. He has helped run a blog that gives a great platform to up and coming Chicago rappers. Not to mention he is a fire video director. This video is one of the most creative aesthetics for a visual i have seen in a while. Cole and Jinx are everywhere and they utilize the ubiquity of the media as a way to disseminate images. The frames of i phones, t.v’s and skype boxes all serve as platforms to project the image of Jinx Tha Natural. What i find interesting is the “inception-like” quality of the video. When I watched it on my computer screen i was initially surprised by the pop ups of Jinx’s image. I often thought about the screens within the screen while bopping to this innovative track. This whole piece is highly reflexive or rather metaphysical which makes me think a ot about the internet and the devices we use to create and receive information. Overall i was more than impressed. Peep the great collaboration and get prepared to remember the name Jinx Tha Natural.